Brooke Chase

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So far Brooke Chase has created 77 blog entries.

Research Associate

Due to current tremendous growth, Brooke Chase Associates is expanding its staff.  If you are looking to develop a strong career with a leader in the recruiting industry, want to make s significant contribution to the success of companies and a positive difference in the lives of the professionals you recruit, have potential for growth in leadership, and be rewarded for your performance, then this opportunity is for you.

This is a great entry position leading to the Recruiter Associate role.  Research Associates are responsible for assisting Executive Recruiters in identifying, recruiting and qualifying top level candidates.

Duties include:

  • Investigative phone and computer research
  • Data collection and database input
  • Recruit calling and candidate screening
  • Schedule coordination with clients, candidates and BCA staff

You must have:

  • Prior sales experience preferred
  • A strong desire and willingness to learn
  • An outgoing and assertive personality
  • Strong communication skills – oral and written
  • Computer literacy – proficient in internet research, CRM database use, and MS Office including Outlook, Word, Excel

Contact:

Joe McElmeel
Chairman & CEO
jmcelmeel@brookechase.com
941-479-6382

By |2024-09-20T19:14:19-04:00August 25th, 2022|Categories: Current Searches, Join Our Team|

Phases of Half-Retirement

By: jimmue

I wish I could tell you that Half-Retirement was as simple as flipping a switch…poof, you are Half-Retired.  However, Half-Retirement is more of a journey than a decision.  We observe many business owners begin down the path towards Half-Retirement and have seen that there are definitely some “phases” along this path.

Here are the phases towards Half-Retirement we have seen.

Phase 1:  Half-Retired in name only
Business owner says something like, “Wow, that sounds great.  I’m going to do that.”  They come into work the next day and tell their staff they are Half-Retired, but nothing really changes.  The owner still comes to work, still has stress, and the business is still dependent upon them.  This isn’t Half-Retired; it’s Half-Delusional.
If the business owner does not get out of this phase, they run the risk that precious years will go by and they may lose the opportunity to enjoy Half-Retirement because they did not get to work on the process.

Phase 2:  One-Tenth Retired
Read the detailed article here, but the gist is that the owner takes off half a day each week to move towards Half-Retirement.  There are a couple of ways to achieve one-tenth retirement.  First, you can just brute force it.  Start taking time off immediately and fix issues (if there are any) as they come up.  Many owners are surprised how few problems pop up when they commit to taking consistent time away from the business.
The other method is to work the Half-Retire Blueprint, remove four hours of work from your recurring calendar and then commit to taking the time off.  Either method can work, and one-tenth retirement is a great start.
However, one-tenth retirement is fairly easy to accomplish, This isn’t the difficult portion of the Half-Retirement Roadmap.  Some owners take this easy victory and stop working towards full Half-Retirement.
Phase 3:  Half-Retiring
You can also call this phase “in process.”  Business owners who are actively working toward Half-Retirement are Half-Retiring.  They aren’t Half-Retired yet, but they are moving towards it.  We see two types of Half-Retiring owners.
The first type is following the roadmap and is on the path towards achieving Half-Retirement.  They have a sense of urgency, and even though progress may ebb and flow, they stick with it.
The second type is more of a do-it-yourselfer.  This type reads the Half-Retire site or picks up a copy of the book and makes progress as they can.  This progress is certainly commendable, but it lacks urgency.  No one trying to Half-Retire is thirty years old.  There is a limited window to enjoy the spoils of Half-Retirement.  Every month spent fiddling around and “trying” vs. succeeding is one month less of enjoying Half-Retirement.  String together two or three years of “trying” to Half-Retire and the business owner may as well have sold the business.  The benefits of Half-Retirement are lost to slow execution.Phase 4:  Half Half-Retired
Yes, you are reading that right.  This crowd is over the hump.  They are halfway to Half-Retirement.  These business owners already see many of the benefits of Half-Retirement.  Their business is running better than ever, and they are taking big blocks of time away from the business.  Their stress levels are down too.
There is still some hard work to complete, but they have momentum and success upon which to build.  They see the finish line and continue working the Half-Retire Roadmap until fully Half-Retired.Phase 5:  Fully Half-Retired
These business owners have worked hard to complete all the steps in the Half-Retire Roadmap.  They now enjoy a stable income, stress-free business environment, and robust work-life balance.  Make it to this phase, and you have our sincere admiration.

Phase 6:  Hall of Fame
Some business owners not only make it to being fully Half-Retired, they crush it!  We have seen business owners open “second offices” in South Beach to work their half-days.  Some have even set up offices in foreign countries to give them an excuse to travel to Italy.
One Half-Retiree is toying with fulfilling his dream of playing on the Senior PGA Tour.  Another is taking a year-long mission trip to Africa.  One Half-Retiree is changing his business model to a not-for-profit and working to change the lives of children of the working poor.  He owns thousands of apartment units and is shifting the corporations to non-profit status as well as donating all profits to his charity.

By |2024-09-20T19:14:22-04:00August 24th, 2022|Categories: Articles|

UPDATE:  Inflation Reduction Act of 2022 Implications and Considerations

Author: Ari Marin, SVP, Family Wealth Strategist

August 2022 – The Inflation Reduction Act, “the Act,” amounts to the largest investment encountering climate change in U.S. history and allows Medicare to negotiate drug prices.  The Act also increases IRS funding and changes some tax policy and tax credits.

Select Key Updates of New Legislation

Consumer Incentives:  The Act provides some incentives for households and businesses in the form of tax breaks and rebates.

  • For new cars, a $7,500 tax credit for purchase of “clean” vehicles through 2032.  However, limits apply, and available tax credits depend on where the cars are assembled, what they cost and the buyer’s modified adjusted gross income.
  • For used cars, the lesser of 30% of the sales price or $4,000 tax credit for some used electric vehicles.  The availability of this credit also depends on the buyer’s income, the sales price of the vehicle and other sales qualifications (the car must be at least 2 years old, it must be the first sale of the used vehicle, and buyers can only receive the credit once every three years).
  • 30% tax credit for solar panels through 2032.  The credit would fall to 26% in 2033 and 22% in 2034.
  • Rebates for the purchase of new electric appliances.  Funds will be allocated to the states and each state will determine use of those funds.  Income limitations and caps may apply on availability of rebates for individual consumers.
  • Rebates may also be available for non-appliance upgrades such as ventilation, insulation, air sealing, electric load service upgrades and wiring.
Income Taxation of Businesses:  The Act’s tax provisions are designed to not raise taxes directly on middle-class households.  Though experts disagree, higher business taxes can add costs elsewhere that affect individuals.  This can include increased prices, smaller profits for shareholders and lower wages paid to employees.
  • Corporate alternative minimum tax that imposes a 15% minimum tax on “adjusted financial statement income” for corporations with profits more than $1 billion.
  • A 1% excise tax on the fair market value of any stock repurchased by “covered corporations” as defined, upon repurchase of stock from their shareholders.
  • Extension of Limitation on Excess Business Losses on pass-through businesses for two more years.  The law which disallows pass-through owners from using business losses attributable to trades or business exceeding amounts ($250,000 single $500,000 married filing jointly adjusted for inflation) will be extended by 2 years until 2029.

Internal Revenue Service Funding:  The Internal Revenue Service increase in funding to improve its customer service and tax enforcement.

Affordable Care Act (ACA):  Extension of the expanded ACA program through 2025 for eligible individuals and families who purchase their health insurance through the federal Health Insurance Marketplace.

By |2024-09-20T19:14:25-04:00August 22nd, 2022|Categories: Articles|

What’s The Difference Between Recurring And Repeat Revenue?

Courtesy of:
Benchmark International

If you are considering selling your business, you will need to have a clear understanding of its type of customer revenue because it can significantly impact the value of your business.  Sometimes people confuse recurring revenue with repeat revenue, but it is essential to understand how they are not the same thing.

Recurring Revenue
Recurring revenue stems from a contractually bound legal agreement for a solution delivered over time.  It is usually contractual over one or multiple years, and because it may carry penalties or fees if the customer leaves, it an be counted on into the future.  This makes it highly valued by prospective acquirers because of its predictability and lower risk. 

However, recurring revenue does not have to be contractual to be valuable.  Depending on the business and the services offered, it can be too costly or too much of a hassle for a customer to leave or switch providers.  An excellent example of this is customer relationship marketing companies that collect large amounts of valued data over time, making it more beneficial for clients to stick with their services.  Below is a list of the different types of recurring revenue.

Memberships & Subscriptions:  This is a no-brainer.  Customers have to continue to pay for a product or service regularly if they have to become a member or subscribe.

Consumables:  These are products that people use and regularly need, such as toilet paper, toothpaste, and soap.  These items need to be replenished, and customers often tend to stick with their favorite brands.

Warranties:  Warranties can also keep a customer for an extended period of time and they usually yield high profits because they are paying for something that may not ever be needed or used.

Contracts:  Contracts are another way to lock the customers into an extended relationship with your company.

Service Fees:  Offering maintenance or training on a product is a great way to get recurring customers and maintain a steady revenue stream.

Multiple Streams of Income:  Try branching out into various revenue streams through vertical integration or buying other segments of the production line.  Selling different yet similar products can grow revenue.

Repeat Revenue
Repeat revenue typically happens regularly but is not contractually bound on a yearly or longer-term basis.  However, there can be an invisible contract that occurs in some cases because replacing the service is either too expensive or time-consuming.

Recurring revenue is always more valuable than repeat revenue, but they can still be beneficial.  You can increase the value of repeat revenue for a buyer by carefully tracking your customers, their satisfaction, and how long they have been with you.  An acquirer can be more confident in the reliability of your repeat revenue if you can show them tangible proof that they are happy with your services, such as through customer satisfaction surveys and case studies.  You should keep track of this regularly and look for trends that could be helpful indicators of how you can continually improve your level of service.  This level of dedication will also prove to the buyer that you are serious about the quality of your company.

In either case, customer loyalty is a valuable commodity for any business.  Did you know that loyal customers are worth 10 times as much as their initial purchase?  And it can cost five times more to get new customers that it does to retain existing ones.  A 5% increase in customer retention can boost a company’s profitability by 75%.  This is why your customer base is so crucial to your company valuation.

Metrics for Measuring Recurring Revenue
So, we know that recurring revenue is more valuable than repeat revenue.  But how do you measure it?  CFOs commonly use the following metric formulas to measure recurring revenue.

Customer Lifetime Value (CLV)
Formula:  ((MT x AOA) AGM) ACR
MT = Number of Monthly Transactions
AOA = Average Order Amount
AGM = Average Gross Margin
ACR = Average Customer Retention (in Months)

Average Revenue Per User (ARPU)
Formula:  Total Revenue/Total Subscribers

Churn and Retention Rates
Retention Rate:  % of Customers retained from Period to Period
Churn Rate:  % of Customers Lost from Period to Period

Customer Lifetime Value to Customer Acquisition Cost (CLV-to-CAC) Ratio
Formula:  CLV/CAC
CLV = See above
CAC = Total Sales & Marketing Costs/Total New Subscribers Added

Annual Recurring Billings (ARB)
Formula:  The Sum of All Customers’ Annual Subscriptions & Usage

Recurring Revenue Can Increase Value
When getting ready to enter into a merger or acquisition, one way to increase its value is to create a recurring customer base.  While both repeat and regular customers are always better to have than one-time customers, it’s the frequent customers that will be the most beneficial for your bottom line.  This is because this source of revenue is the most stable and predictable, which buyers prefer, and gives you a competitive edge.  If you can find ways to create a recurring customer base, your company will stand out, attract more buyers, drive up the value of the business, and cause it to be sold faster.

Before making any decision or taking any action, you should consult a professional financial or legal advisor who you have provided with all pertinent facts relevant to your particular situation.

By |2024-09-20T19:14:28-04:00May 11th, 2022|Categories: Articles|

The 5 Faces of Leadership and What They Mean For You

Courtesy of:
Entrepreneur Magazine
By:  Ken Gosnell

Business owners have many styles that help them lead an organization effectively.  Here’s how to use that knowledge to your advantage.

Team members who wish to become valuable to their organization will need to understand how its leader thinks.  Business owners can be complicated to understand because they often look at decisions and choices through multiple lenses.  It is essential to understand the following five faces of leadership to understand better which face an employee may need to speak to when addressing an issue or discussing an idea.

1. The seer

A leader who knows where they are going and why they want to get there.

Good leaders know where they want to go, but they never want to go alone.  Team members who can understand where a leader is working to take the organization can often influence the leader when they can speak about the ultimate vision.  Many leaders reject good ideas because they don’t know how to align that decision with where they are leading the organization.

2. The steward

A leader who knows where they are going and what they need to get there.

The best leaders see themselves as stewards of the organization.  When a leader has this face, they realize that they have resources under their care, and they must utilize those resources to help the company grow.  A team member who seeks to influence their leader will understand how decisions will impact the overall resources of a company and think thoroughly about how to maximize those resources for their best potential.

3. The strategist

A leader who knows where they are going and who they want to go with them.

Good leadership is always about people.  This face of the leader thinks deeply about how to put people in the organization in the right seat in order to bring about the best results for the team member and the organization.  When team members address the leader about a decision, it is always wise to consider who is involved and impacted by the decision.  Most leaders have a vision for next-level leaders in the organization and know what they desire to help the next-level leader take the next step in their personal or professional development.

4. The sage

A leader who knows where they are going and knows what to do to get there.

The sage leader understands the processes and systems that will help the team member and organization to function at the highest level.  Good leaders build good strategies and know-how to get better results.  Team members who wish to help the leader should seek to help them develop better processes.  The best next-level leaders in an organization work to make better decisions and work to create better processes and systems to ensure that everyone in the organization performs better.

5. The scientist

A leader who knows where they are going and is willing to find new ways to get there

The scientist leader is curious to find new and better ways to do old things.  This face of a leader leads to innovation and change.  Many leaders seem like they are not willing to change, but leaders are always willing to change if they can see and understand a better way to do things.  Team members can become very valuable to leaders when they know where and why they’re trying something new.

Leaders are often like diamonds – they have many sides that help them to take charge of an organization effectively.  Next-level leaders who wish to help their leadership succeed will understand different sides or faces that they have and will work to engage through that lens.

Before making any decision or taking any action, you should consult a professional financial or legal advisor who you have provided with all pertinent facts relevant to your particular situation.

By |2024-09-20T19:14:31-04:00April 14th, 2022|Categories: Articles|

CEO with a Plan

CEO with a Plan is an opportunity for an entrepreneurial leader to acquire and grow a business to the point of successful exit. Whether a management buyout of your current business unit or the acquisition and build-out of another private company, you assume accountability to lead a business enterprise, tap unrealized potential and create significant growth.

Introduction:

Private Equity (PE) owned firms grew revenue twice as fast as all other types for the last 10 years according to a recent Pepperdine survey. Our PE Partners are constantly looking for their next growth company and in some cases actively pursue an “Executive First” approach to investment. Across the board, the most universally well received inquiry is what we call CEO with a Plan: an experienced executive who displays passion, vision and a proposal to create a growth enterprise.

Outcomes:

As Steven Covey advises, a CEO with a Plan must “Begin with the end in mind.” The goal is to maximize value creation within a defined period such as 5 to 7 years. Success rewards the CEO and leadership team through the increased equity valuation whenever there is an ownership change. There may also be the option to reinvest and continue to grow the enterprise towards yet another ownership change.

Industry:

Our broad range of partners means that any manufacturing, distribution, transportation, or services enterprise will be accommodated. Building materials, industrials, software, medical device, bio-tech, niche manufacturing, or any industry segment that will support an attractive growth strategy will be considered.

Location:

Determined by your investment thesis.

Accountabilities:

You will be expected to present an investment idea and facilitate its transformation into a successful investment strategy. When funded, your accountability to implement and achieve objectives can encompass:

  • Creating a corporate vision, culture, goals and action plans.
  • Leading the acquisition and integration of multiple businesses.
  • Transitioning your business to an independent enterprise with its own unique culture.
  • Assessing, acquiring, developing and inspiring the leadership team to implement your vision.
  • Leveraging the board, external and internal resources to their fullest.
  • Leading the business to meet or exceed defined milestones.
  • Participating in a successful liquidity event.

Requires:

The successful CEO will have turned around, unlocked potential, created strong growth and otherwise lead a business to exceed expectations; ideally more than once. One must also develop an investment thesis to complete the package. For example, a plan to carve-out the business unit of a larger corporation that you currently lead. Or perhaps a strategy to consolidate a few smaller companies into a platform that you can then grow into a segment leading enterprise. Regardless of the plan, investors expect an in-depth knowledge of the target industry.

Dimensions:

You will be expected to demonstrate leadership dimensions such as proactivity, adaptability, high energy, integrity, interpersonal effectiveness, strategic perspective, and communications ability.

Compensation:

There will be an appropriate incentivized executive compensation package, equity participation and the satisfaction from leading your strategy to meet or exceed expectations. Most significant will be the equity pay out at the time of a successful ownership change.

Contact:

Joseph McElmeel
Chairman and CEO
jmcelmeel@brookechase.com
941-479-6382

By |2024-09-20T19:14:37-04:00December 19th, 2018|Categories: Current Searches|

Executive Partner to Lead a Management Buy-Out – Americas

Our Private Investment Client specifically partners with talented executives who are motivated to acquire their current business or a selected target company and take that enterprise to the next level.

If you, as an experienced president or business unit leader:

  • Know that you could significantly improve performance for your current business if you had the freedom and accountability to pursue your vision
  • Have identified a target company that you know could be grown dramatically
  • Have already identified a fund source that just doesn’t feel like the right partner
    Then, perhaps we should talk.

Assignment: 3880
Title: Executive Partner to Lead a Management Buy-Out
Location: Americas

Principal Duties and Responsibilities:

  • Our client has implemented an “Executive First” approach to investment. Since leadership is the key to business success, they want to lock-in the best leader then fund that individual’s strategy to create a portfolio business with significant upside potential.
  • The ideal executive partner will have successfully transformed and grown a business preferably more than once in the past. Key among their priorities should be a commitment to an attractive investment strategy in a market that they know sufficiently well to reduce risk and create a pathway for success amidst multiple obstacles.

This is clearly not for everyone. However, if your strategy involves a business in the $10 to $200 Million revenue range that is now or can readily become cash flow positive, then perhaps we should talk. This could be the investor you are looking for.

Contact:

Joseph McElmeel
Chairman and CEO
jmcelmeel@brookechase.com
941-479-6382

By |2024-07-01T10:33:35-04:00December 19th, 2018|Categories: Current Searches|
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